What is measured
Outreach is the horizontal distance from the axis of rotation of the unit to the centre of the load attachment. It is not the same as the length of the jib: a trolley reaches neither the very end nor the area right next to the pillar. The usable outreach is therefore smaller than the overall dimension, and close to the axis there remains an area that cannot be reached.
On articulated-arm units the outreach is not a fixed figure but a range between the folded and the extended arm. The articulated arm also reaches points near the pillar and behind obstacles.