The problem the beam solves
If a long load is slung from the crane hook with two inclined legs, two things happen. The force in each leg rises with the angle: for two symmetrical legs F = G / (2 · cos β), where β is the angle to the vertical. At 60 degrees each leg already carries the full weight of the load. And the horizontal components of the leg forces compress the load.
The beam replaces the inclined legs with vertical ones. The lifting points are loaded upwards only, long or flexible parts stay straight, and the hook height needed is lower than with a long sling at a small angle.